The video was pretty dry. I felt like the guy was speaking was speaking too fast and i was distracted by how old it was. However after rewatching, i realised how relevant the video was. As a designer we need to understand how analogical thinking works. Analogical thinking to make it simple, is to explain something by associating it with something familiar to simplify it. The example given was how he described the internet. As an engineer, you would be able to accurately describe the internet with terms like gigabytes, RAM and data. However, only people who understand these terms would understand. However, its just only for engineers to engineers. But to appeal to everyone. We have to use an example that people can relate you and are familiar with. So to simplify the internet, we can use the example of the Highway. We use this because everyone knows what is its and how it works. So that is analogical thinking, to relate things to the audience.
As I'm studying Graphic Communicate, i think this i really important that as i have to learn how to communicate certain things to people and Analogical thinking is really IMPORTANT!
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